The latest elevation in tariffs from Reliance Jio will ramp up its ARPU (average revenue per user) by almost 20% and is an optimistic sign for the telecom industry that is witnessing speedy consolidation, claims a report from Philip Capital. On the other side, a report from Credit Suisse has claimed that the latest tariffs of Jio are yet 65% less than an average handset user was giving prior to its roll out, which might carry on to put stress on ARPU of current players. “The firm by lowering validity on the most well-liked plan of Rs 399 from 84 Days to 70 Days will lead to effectual increase in ARPU by 20%. The previous plan of Rs 399 with validity of 84 Days is now accessible for Rs 459 causing a 15% increase in the ARPU. Thus effectual ARPU will increase by 15% to 20% for Jio users on the most well-liked plans,” the report from Philip Capital claimed.
Jio must be capable of maintaining the income traction in the upcoming quarters and decrement in IUC (interconnection usage charges) on the other side will assist the firm in keeping prices under management, it claimed. “We discover that Jio is more and more growing in confidence about its product quality and network and the speed of ARPU increment must maintain the value provided by Jio still far surpasses the plans of incumbents by a noteworthy margin,” it claimed. Reliance Jio made its service dearer by almost 15% for its well-liked plan of 84 Days at Rs 459 from this week, under which users receive 1 GB 4G Internet data every day.
The firm restructured its different plans by lowering their period of validity. Report form Philip Capital claimed that Jio will realize the advantages of elevated ARPU over the upcoming 3 Months to 6 Months that might also translate in enhancement of industry development. “The telecom industry of India is witnessing a huge number of consolidation and with lowering choices for the users the carriers will battle on quality of service to long-term over the medium,” it further added.