BSNL (Bharat Sanchar Nigam Limited), the state-owned telecom operator, is collaborating with Micromax and Lava, the homegrown mobile device makers, to reveal co-branded feature handsets at a price point near to Rs 2,000 with packaged freebies next month.
“Our aim is much different from procurement. We are making an attempt to emerge with our own packaged phone devices and in almost a month, you will witness co-branded feature handsets with multiple manufacturers,” Anupam Shrivastava, chairman of BSNL, claimed to the media in an interview. Shrivastava claimed that BSNL was approaching towards a two-way method and added, “We are connecting up with device producers such as Micromax and Lava to emerge with own model of co-branded packaged feature handsets with extremely aggressive packages for voice.”
The cost point of forthcoming feature handsets, as per the top administrative is presently being worked out with partners together and included that it might be extremely near to Rs 2,000 with the facility of free calling. The state-driven provider, on the other hand, did not unveil the initial spend or scale, even though the grouping will permit the two firms to produce eco-branded handsets solely for the 10.5 Crore users of BSNL mainly spread all over the semi-urban areas.
Delhi-located service provider has traded almost 2.5 Crore fresh SIM cards and it has also turned MNP (mobile number portability) positive with almost 7.5 Lakh users coming in from competitor networks in fiscal year 2016–2017. The move, on the other hand, is a win–win condition for handset makers and telecom operator, is set to disturb the segment of feature phone ahead of festival of Diwali, which is falling this year in October.
A research company in a study highlighted that even though the incomes from feature handsets contribute just 15%, in terms of volume consignments, these handsets hold almost 57% of the industry. The voice-centric prototypical feature handset is still an eye-catching preposition for rural and semi-urban users. A latest study carried out by MMA (Mobile Marketing Association) and Kantar IMRB recommends that 85% feature handset users do not wish to shift to smartphones for their subsequent buy out.